Book Reviews July 2010

Darwin's island Steve Jones Little, Brown, 2009 ISBN: 9781408700006 Darwin spend 5 years on the Beagle and wrote The Origin of the Species. But he also did a lot of other things as well, and he spent most of his life in England. In Darwin's Island: The Galapagos in the Garden of England Steve Jones looks at Darwin's less known works. Continued..

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Microtrends Mark Penn and E. Kinney Zalesne Allen Lane, 2007 ISBN: 9781846140426 Plenty of people try to predict what 'The Next Big Thing' is likely to be. In Microtrends: The Small Forces Behind Today's Big Changes, Mark Penn and E. Kinney Zalesne take a different approach. They look at trends which are happening now, which involve a small proportion of the population, which nevertheless adds up to a considerable number of people. Continued..

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