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The Paradox of Choice
Barry Schwartz | ecco, 2004 | ISBN: 0060005688
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We all want the opportunity to decide things for ourselves, rather than having our lives determined by others. However, the choices available in today's society can be overwhelming, and you may begin to wonder whether choice is such a good thing. In The Paradox of Choice:Why More is Less Barry Schwarz argues that it is not, and give some advice on what we can do about it.
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