how to dunk a doughnut
The final chapter on 'the physics of sex' no doubt will appeal to the teenage market, but it might make anyone thinking of giving the book as a gift think twice.
But there's a paradox here. The author has been mildly rebuked by the media for invading our everyday lives with science, but what sort of R&D do they think large food companies are doing? The book seems to be about finding a novel area to apply science to, and so appeal to non-scientists, but that isn't the case. Indeed most of the chapters are based on talks given to groups of scientists or to school science clubs. Hence I would say that the book was most suited to those learning science to get a lighthearted look at ways in which they can use their new knowledge.