The New Behaviorism
Much of the book though is a criticism of the 'old' behaviourism, and in particular the work of B.F. Skinner (of 'Skinner Box' fame). Staddon explains that whilst Skinner was a brilliant experimentalist, he was suspicious of excessive theorising. Yet he wrote much along the lines of 'putting the world to rights', and this made him an easy target for critics of his work. Staddon seeks to disarm such critics, by making it clear which parts of behaviourism he thinks were successful and which were failures.
At the start of the book Staddon says he is aiming for the same readership as Dennett and Pinker. I wasn't convinced that the book would suit such a wide readership - I felt that readers would need a bit of previous knowledge of psychology. But it would suit well anyone wanting to understand the rise and fall of behaviourism and where it might go from here.